With women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S., according to the authors, it makes sense that marketers woul..
The expert guide to effective internal consultingThis book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop in..
Understanding the opportunities and dangers of innovation through intercompany collaborationThe Jericho Principle identifies key trends and patterns in the increasing use of collaboration by corporati..
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consul..
Learn how to harness change and use it as a competitive advantage! Organizing Change shows you how to organize and activate a team process to accomplish a successful change initiative throughout your ..
Designed specifically for IT professionals working in any type of consulting organization, here is a practical, real-world guide for delivering successful engagements to clients. Ready-to-use sample f..
According to this turgid primer, service with a smile is no longer enough. With today¡¯s glut of interchangeable commodities and cynical consumers, every aspect of customer service must reinforc..